7 Reasons to Use Facebook for Business

7 Reasons to Use Facebook for Business

by Suzanne Engels, WebArtNTech

Why Is Facebook So Appealing?

Facebook appeals to a wide range of people - all ages - because it is relatively easy-to-use with an interesting & fun variety of features for communicating with family and friends.

It is not as intimidating nor complicated as other web applications, such as email. For example, to converse with a friend, one addresses them by name(isn't that a novel idea!) rather than having to recall an obfuscated email address designed to thwart spam.

Facebook is human-user-friendly, in whatever language you happen to speak, rather than the computer-speak that tends to be a prerequisite for most other web applications.

This is the primary reason, I believe, that Facebook is so popular for social networking; and the user demographics continue to increase dramatically, especially among the 40-60 age group. All of which makes advertisers and marketeers happy, because this is the demographic group with money to spend!

Why Should I Use Facebook For My Small Business?

Of course, because it is so popular. But, here are 7 business advantages of Facebook Business Pages:

1. Facebook is popular with all age groups;
2. Your Facebook Business Page appears in Google Search;
3. It is public, so you can link it from your web site;
4. It is a 2-way communication channel with your customers and prospects;
5. It has easy-to-manage photo albums - one picture is worth a thousand words;
6. You can manage the page yourself;
7. You can share the management of the page using the administrator feature.

Facebook Business Page Quick Guide
Facebook is constantly changing and evolving. Read the help pages before getting started, then use the trial-and-error method.
Download the quick guide here.

In short, a Facebook Business Page extends your business presence on the Web. The Business Page is an exciting development that is a giant step nearer to Sir Tim Berners-Lee's original 1989 concept* of a World Wide Web for everyone.

* Weaving the Web: The Original Design and Ultimate Destiny
of the World Wide Web, Tim Berners-Lee