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Why Web Analytics Are Important

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Why Web Analytics & Performance Reports Are Important to Your Business

by Suzanne Engels, WebArtNTech

Do you know where your business appears on the web? Can others find your business easily?

Is your web site effective?

Is it attracting qualified visitors?
Are products or services described clearly & concisely?
Does the presence build consumer trust?
Does the click-path increase visitor-to-prospect ratios?
Is the call-to-action placement strategy effective?

In other words, can people find WHO you are, WHAT you do, HOW to get more information, WHERE to contact you?

And can they find it quickly and easily?

How will you know?

With analytics and visitor statistics reports, you can determine everywhere your business appears on the web. Incoming links, also called referrals, tell you the effectiveness of your business presence on the web and how far you reach into your target market space.

Performance reports give you a look into how well each web marketing element is working - your website, your Facebook Business page, your Google Maps listing. It tells you what pages visitors viewed, how long they stayed and where they clicked.

In short: Tracking performance helps you fine-tune and update your list of important SEO keywords. It keeps you in tune with the latest Google Search guidelines needed to keep your business listed and ranking well in the search engines.

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