WEB-BASED BUSINESS CASE STUDY: WeightoBetterHealth.com
Registered Dietitian's are credentialed professionals schooled in food science, food service management, infection standards, education and communication, and community nutrition. The general consumer does not usually realize that all Registered Dietitians are nutritionists, however nutritionists are not Registered Dietitians. Nutrition Associates needs their website to clearly communicate their credentials and promote their business professionally.
Nutrition Associates of East Brunswick
Maria Sakowitz R.D. M.S. hired WebArtNTech in 2002 to fix her food journal web page so it was printable on a single page for her clients convenience. Since then we have managed her website and implemented a successful search marketing strategy that attracts over 1500 visits from Google and 8-10 new prospects a month who contact her through the "Ask the Dietitian" contact form.
As her 2002 practice grew from 2 to 5 Registered Dietitians plus interns and support staff, the site evolved. An FAQ was added which increased monthly visitors dramatically. Each new dietitian was introduced with photos and bios. Effective calls-to-action were strategically placed throughout the site and the "Ask the Dietitian" contact form starting attracting highly qualified prospects. The printable food journal was linked from national nutrition sites, including About.com's nutrition section and other high quality incoming links.
In 2007, Maria invested in a new logo and branding. The current site (shown above) is a complete redesign with a look & feel consistent with her new marketing material. The new site expanded the description of services and also supports a new business initiative - training products for other dietitians and nutritionists.
This redesign maintained the successful search marketing level, continuing to attract 1,500 visits from Google per month. We've seen an increase in contacts through the contact form - today it attracts 8-10 qualified prospects a month from her geographical sales region.
Nutrition Associates of East Brunswick specializes in nutritional counseling for a wide variety of medical needs. Their web site provides free nutrition advice, a very popular printable food journal and other resources for their current and prospective clients in a bright, colorful new style.
| Industry: Health Care; Registered Dietitian Target Market: Local; adults & children USP: Certified educators; Clinical Nutrition R.D.; M.S. |
Key Features: • FAQ attracts target market & good search rankings • Personalized introduction with names & photos of dietitians • Calls-to-Action & contact form brings highly qualified prospects • Printable daily journal is linked from national nutrition sites • Resource links to insurance & other sites |
