Put Your Business on the Map

Google Places Grows Business Online

by Suzanne Engels, WebArtNTech

A teenager needs an orthodontist. Does she pick up a phone book? No, she picks up her phone, googles "orthodontist" near her town or zipcode. Or without the town or zipcode if her phone has GPS!

At WebArtNTech, for our clients with local or regional sales regions, we write and place a ‘geography paragraph’ to focus and promote the business on the web in local and regional searches in Google, Yahoo, other search engines, online maps and directories.

This SEO keyword strategy markets small business within the cities, towns, and counties with phrases that describe the business's primary sales region. In the terms that people use for that region or area of the country.

We also place the business on the map using Google Places business listings, a powerful addition to a company's incoming link and keyword search marketing strategy.

The business appears on a searchable map, displayed when people search with SEO key words and phrases.

The business listing includes a website link, driving directions, and has a statistics report where the business owner can see how many people viewed the listing, the search keywords, clicks to the website or directions.

Online marketing is extended by Google's Maps effective business profile, which can also include a list of business services, details such as parking or transit information, photos, even upcoming events. We tune our clients' listings from the set of SEO search phrases we develop for their business web sites.

Google Places has been available for a few years (used to be call Google Local Maps). We have watched it mature into a stable, very useful web application. Google continues to add new features to the system. It works and it works very well, attracting new customers to small businesses with local and regional sales regions.

You can track the results --

Or have us do it for you. Because results matter.