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What Makes an Effective Web Site
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What Makes an Effective Web Site

How To Achieve Success for Your Business on the Web

by Suzanne Engels, WebArtNTech

An effective business web presence attracts your target market, makes you stand out from your competition and promotes your brand.

Your business presence is a more than a website - it includes your social and business networks (ie. Facebook, LinkedIn), your listings in professional directories. and more. Your web presence is marketing tool - presenting your business to anyone, anywhere in the world, at anytime, in any language.*

Your web business presence will attract qualified visitors by -

  • site design, networking & directory profiles pleasing to your target market
  • content reflecting your Unique Selling Proposition (USP)
  • online marketing targeting your geographical sales region
  • emphasis on your best-selling products or services
  • up-to-date Search Engine Optimization (SEO) techniques

You can increase business prospects through your web presence by

  • user-friendly navigation and design
  • professional and trust-worthy content
  • stating your geographical sales region
  • clear and complete contact information
  • strategically placed "Calls-to-Action"
  • easy-to-use customer contact forms

You attract more & more visitors by continually tracking

  • search engine keywords specific to your industry
  • how many visitors, where they came from, what they visited
  • search engine rankings in Google, Yahoo and others
  • the effectiveness of your website, Facebook, LinkedIn & other profiles

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