Custom Web Site Design
Your site design starts with color and custom design. Based on your logo, brand and/or color scheme, you choose from 2 or 3 style drafts. Next step: 2-3 key pages are constructed, reviewed with you. Final step: site design completed, final review, test and launch.
Our designs are affordable, look professional and promote your brand.
Search Engine Optimization
Our Five Step process selects keywords and phrases for search engine optimization(SEO). This process delivers site visitors for all our customers, from legal firms to preschools. Our SEO differentiates your business in your sales region and for your target market.
Our built-in Search Engine Optimization ensures that your site starts attracting visitors immediately after launch.
Navigation Design
Our expertise makes your company web sites easy-to-navigate, enhancing your customers online experience and improving your search results. Our navigation design skills apply to everything we design, from single page sites (Mini-IA Navigation Design) to a business multi-site presence (Information Architecture) that may include ecommerce, Facebook, LinkedIn, paid industry listings and ads, including AdWords, and
work flows for registration, contests, order processing and other online applications. Our expert site models produce easy-to-navigate, robust sites, better search rankings, lower costs & happy customers.
Search Engines
Our goal is to get your business listed in the major search engines - Google, Yahoo (especially for international markets) and Bing. To accomplish this, we perform several tasks - competitive analysis, SEO keyword selection, placement and incoming link analysis. We then track search rankings, review analytics, visitor statistics, search and site referrals, continuously fine-tuning to achieve and maintain good search rankings for your business.
We get your business well-ranked in the search engines and keep it there.
Marketing Mix
The list of online marketing strategies, tools and techniques seems to grow exponentially every year. We analyze your business, your industry, your target market and give you recommendations on the best online strategies, and how to position your websites, to achieve your goals.
Read our article:
Your Marketing Mix - The Key to Attracting More Business
Industry Analysis & Technology Consulting
Our online industry analysis
evaluates your competition on the web and looks where you best reach your target market. We position your business web site and advise you on other web technologies that will market your business, highlight your Unique Selling Proposition (USP), improve search rankings and, most importantly, produce results.
We promote your business and make it competitive on the web by understanding who you are, what you do and help you market your business online to compete and win.
Contact Us
We strategically design click-paths to calls-to-action, directing your visitors to expertly-designed contact forms, delivering new prospects and repeat customers to your inbox.
We attract visitors to your web site and help you convert those visitors to customers.
Local Maps and Google Places
Local maps listings like Google Places enhance your search rankings, provide maps & driving directions, display photos, videos, service or product descriptions and analytics. We put your business on the map and track the results for you. Local, regional, national or international, we select effective, affordable online marketing strategies for your business.
Service Contracts
A one year service contract is included with every new website. We keep your business up-to-date throughout the year, including site updates and edits. The contract covers performance reports at regular intervals and ongoing Search Engine Optimization(SEO) to keep your site clicking and growing. Service contracts are also available for sites we did not design. We keep your site looking professional, up-to-date, in the search engines - building and maintaining consumer trust.
Analytics and Web Performance Reports
With every report, we analyze the performance statistics for each of your web sites, including referrals (incoming links), search keywords, search engine rankings in the major search engines, Google Local Maps listings and Facebook Business Pages. We find and check online reviews about your business. We advise and recommend improvements to enhancing your business web presence. We fine-tune search keywords to continually improve your business 'findability' and ranking in Google and the major search engines.
We produce results, because results matter. Our regular reports demonstrate to you a positive return on your web marketing investment.
Read what our customers say...
Facebook Business Pages & LinkedIn
We see many advantages of Facebook Business Pages, lots of benefits with a 'fun factor'. In short, a Facebook Business Page extends your business branding on the Web. LinkedIn is a definite plus for business networking,and the new company profile feature looks very promising.
Our social & business networking advice and assistance helps promote your brand, attract and interact with your target market.
Content Writing
Writing for the web is a bit different than writing traditional marketing copy. People scan web pages, rather than read line-by-line. Sentences and paragraphs are shorter and more to the point. We work with expert copywriters who can help your website copy sell.
Photos
Photo shoots for web only photos. Although we are not professional photographers, we do photo shoots for client web site photos and Facebook albums. See Habitat for Humanity Facebook photo albums for samples.
Online Stores
Choosing the right shopping cart and online store can be challenging.
We match your business needs and budget to the right shopping cart and ecommerce packages.
With our professional site modeling service, make your ecommerce site easy-to-navigate, and search-optimized.
Email Newsletters
A typical small business web marketing mix is 1- website, 2- Facebook Business page, 3- email newsletter. We will setup, import & verify your Constant Contact email lists & template and provide general support.
Calendars and Event Management
For event calendars, we like Google calendar. For event management, we recommend whoscoming.com and/or the events feature on Facebook Business Pages.
|