EDUCATION WEB SITES

McGraw-Hill Education
Information Architect Consultant

McGraw-Hill Education develops test score assessment applications for the web. The target market is educators and administrators nationwide for Kindergarten through 9th grade. Also the parents and students.

Information architecture models were provided for analyzing various methods and organization of the test score assessments.

Educator interviews were conducted with school district administrators, principals, and teachers to learn HOW the educators use the web and how they might use it in the future. Educator user profiles were documented and concept documents were provided for the website blueprints, navigation and labeling systems.

Attention to how your target market uses the web will benefit any business, large or small. Our competitive industry analysis provides the intelligence for successfully marketing your business on the web. Navigation models increase your search rankings and save money.

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